TOP TIPS for defining the brief

1. Get the right people in a room together

This is not a process to be done in silos or over email - bring together all the key people from across the organisation who will be impacted by this work

2. Do it collaboratively

Make decisions democratically and ensure everyone has a say in what is prioritised, what is off-limits, and what needs to be achieved

3. Share a proper summary after

To bring complete clarity and alignment, it’s important that what was agreed in the meeting is recorded in writing and communicated to key stakeholders