WHAT'S IN IT FOR ME?
Put yourself into the mind frame of the audience to look at what they want from you and what they think of the organisation.
TOP TIP: you can use the audience personas to help you get in their shoes.
Put yourself into the mind frame of the audience to look at what they want from you and what they think of the organisation.
TOP TIP: you can use the audience personas to help you get in their shoes.