THEME TRIANGLE

I want to identify themes in my research that I can ideate from... 

To get starting points for your ideation session

What is it

The theme triangle is a theory in which you look at three different areas of research: audience, market and organisational, and if something appears in all three, it can be used as a starting theme for your ideation.

e.g. In the audience research we found out the audience are worried about their mental health. In the market research we found there is a trend for companies putting well-being at the top of their priorities. In the organisational research we found the organisation offers mental health first aid training. Therefore, the theme of mental well-being can be a start point for a new product.

When to use it

You will use this tool at the beginning of the ideation session to gain some starting points for your brainstorm.