TOP TIPS for idea generation

Embrace quantity

It’s important to limit the pressure for ideas to be ‘good’ or fully thought through - often the solution will lie in taking bits from lots of them.

Generic stim makes generic ideas

Take time to prepare quality materials for ideation sessions. Make them punchy and precise. Better to be provocative (even a little hyperbolic) than bland.

It’s a process, not a moment

You’ll never get the final idea’ in its final form in the initial brainstorm. Stretching and building - making ideas better - is just as important. 

Trust the process

Commit fully and don’t try to pre-empt or control the output.

Don’t just describe it - draw it!

Creating a visual of the idea - whether a sketch of what it could look like or a flow diagram for how it might work - often helps make it more real.