TOP TIPS for idea validation

1. Test early

Make an ugly ‘good enough’ version as soon as you can, even when it’s not fully thought through - getting feedback on something tangible will be so valuable.

2. Test often

Validation is an iterative process. Keep putting something out there, listening to feedback, making tweaks, and then going again.

3. Test smart

Be creative about how you can get the information you need without spending much time, money or effort.

4. Embrace failure

You want to know if things aren’t wanted or won’t work - don’t deny what the market is telling you. Be prepared to pivot (change the idea) if necessary.

5. Measure, measure, measure

Be crystal clear what you are trying to test. Find a way to get data to measure it.