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Innovation Toolkit

The purpose of the SJA Innovation Toolkit is to introduce a set of tools, templates and activities that can boost innovation in your team.

What it is

This toolkit provides a simple four-stage process you can follow to define and pursue your biggest opportunities:

• Defining the Brief

• Insight Collection

• Idea Generation

• Idea Validation

Within each section, you’ll find tools, templates and principles to help you take a more organised and joined-up approach to finding, developing and launching new ideas.

How to use it

The tools are designed to be flexible and intuitive, so they can be applied by any team, for any challenge or brief.

Whether you’re looking for a brainstorming exercise to liven up your team or a planning template to structure your year ahead, or simply some tips on how to test new ideas with your audience, this toolkit should have you covered.

You can dip in and download a tool as a one-off or use the toolkit as a whole to walk you through a complete innovation process.

The templates are adaptable, so you can make whatever tweaks you need to fit the task at hand.

There are also some videos and reading suggestions along the way to help you see the toolkit in action.