INNOVATION BATTLEFIELD

I want to map out and prioritise my team's innovation projects to ensure we know where to start next and why. 

What is it

A simple 2 x 2 tool to plot your various innovation opportunities, and prioritise which ones to work on first. 

The matrix gets you to plot ideas against effort versus reward, allowing you to quickly pinpoint the high reward, low effort opportunities. 

When to use it

When you’re setting budgets, designing  your team’s innovation pipeline and roadmap. If you’re stuck on what to work on next and why, and you need a quick way to get everyone aligned on where to focus and why.