QUESTIONS TO ANSWER in this phase

Questions to answer at this stage:

- What opportunities could we target? ... Try the Opportunity Map exercise

- What does our innovation pipeline look like? ... Try Three Horizons

- What opportunity should we focus on? ... Try Innovation Battlefield

- What problem are we trying to solve within that opportunity? ...

- How does this fit our wider strategy and mission? ...

- What will success look like? ...

- Who needs to be involved and how? ...

- What’s our timeline and budget? .... For all these, try Brief Blueprinting