BEG, BORROW, STEAL

I want to use the best things already available in the market

to create new ideas that combine the best of the best

What is it

Beg Borrow Steal is an exercise designed to lift the best features from what’s already available and combine them into new products as a whole. The key is to create provocative and interesting stimulus that inspires the team and allows them to make unforeseen connections.

When to use it

When you want to generate new ideas in a market that is already quite competitive. When you are targeting an audience that is already well-served in this market or adjacent. When you want to create a best-in-class product, with the confidence that elements have been tried before.

Learn More

Read - Miro’s brainstorming exercises

LISTEN - Stephen Gates’ brainstorming podcast episode