BUSINESS MODEL CANVAS

I want to flesh out and stress test my idea

to quickly and cheaply assess how viable and feasible it is

What is it

A 1 page template to help you flesh out an idea quicker and  cleaner, and assess how viable it is (likelihood to meet your objectives) and feasibility (how realistic it is to deliver. Using this canvas will provide clarity about the customers you serve, what value propositions are offered through what channels, and how you makes income and / or impact.

When to use it

When you have the nugget of an initial idea that you need to quickly build out in more detail.