FAKE IT BEFORE YOU MAKE IT

I want to get feedback on a fake version of my idea

to get proof there is market demand before spending more time and money

What is it

This is a ‘cheat code’ to test whether your idea has legs before you start investing time and money in making anything concrete. This activity is about creating a ‘fake’ version of your innovation that you can put out into the world and see if your audience is interested. It might be a smokescreen advert on Facebook, a newsletter sign-up invitation, some leaflets to hand out at an event, or something else. 

When to use it

When you want to get an initial indication of whether there is a demand for your innovation.

Tools

Below are some intuitive and free tools to help you create and test prototypes:

Mockuper - create mock-up visuals (e.g. a webpage, mobile image)

Invision - create mock-up apps

MailChimp - create pretend campaigns

SurveyMonkey - to run surveys for audience testing