PITCH DECK

I want to create a clear, compelling and inspiring story about my idea 

to convince my audience to invest in a pilot

What is it

A concise, punchy presentation of the innovation that brings to life the full customer proposition and the rationale for backing it. It might include all or a selection of: your audience insight; a summary of the proposition; key features and benefits; how it works; customer journey; competitive differentiation; revenue drivers, income potential and benchmark costs; and operating model, with risks and considerations.

When to use it

At the end of the innovation cycle, when you are confident the innovation is desirable, feasible and commercially viable and you want to secure funding for a pilot.

Learn More

Read - Guy Kawasaki pitch deck

Listen - The Pitch podcast