PROTOTYPING

I want to test of the idea before launching it

to test its feasibility and refine the product based on real-world feedback

What is it

An iterative process of building, testing and improving your idea at increasing levels of detail and confidence. It starts by creating the most basic version of a product and testing if customers want it, and layering up features and assumptions in stages until you have reached proof that the idea could work and generate income. 

When to use it

When you want to take an evidence-led approach to deciding whether to launch a pilot or not. 

Tools

Below are some intuitive and free tools to help you create and test prototypes:

Mockuper - create mock-up visuals (e.g. a webpage, mobile image)

Invision - create mock-up apps

MailChimp - create pretend campaigns

SurveyMonkey - to run surveys for audience testing