AUDIENCE SURVEYS

I want to gather a broad picture of the audiences we could serve
to identify common patterns in attitudes and behaviours

What is it

A quantitative survey sent to a large sample of customers (typically 500-3000) who are representative of the customers you could serve through this project. 

The survey aims to bring numerical data-points to specific questions around audience behaviours, attitudes and preferences.

When to use it

When you’re trying to identify broad patterns across your audience. When you want to understand audience segments and any differences amongst them. When want to identify the highest potential segment to target.