EXPERT INTERVIEWS

I want to collect input from experts

to understand what’s going on in the market and what best practice looks like

What is it

Speaking to experts in the product category / area you’re innovating in to learn from their experience and shortcut your learnings. People like to be called experts and share their knowledge so you often get a good response even when reaching out cold. 

When to use it

When you’re trying to better understand the audience, the market and where the gaps are. You can also use expert interviews to stress test existing ideas or hunches, and identify some of your blind spots.

Experts can come from within your network/organisation, or can be recruited externally through expert recruitment agencies.