QUESTIONS TO ANSWER in this phase

- How can we address audience need? ... Try the How Might We... Builder

- What can we steal from what’s already out there? ... Try Beg, Borrow, Steal

- Can we take what competitors are already doing and modify them to make them better? ... Try SCAMPER

- What would we do if all barriers were removed? ... Try Crazy Eights

- How could we improve our ideas? ... Try Six Thinking Hats

- Which idea should we prioritise? ... Try Idea Evaluator