QUESTIONS TO ANSWER in this stage

- What's the business model for this idea? ... Try the Business Model Canvas

- Is the idea feasible? Do audiences seem to want this? ... Try Fake It Before You Make It

- What parts of the ideas are most/least compelling? ...

- What assumptions have we made and how do we prove/disprove them? ...

- How confident are we that this could deliver impact or income? ... For all these, try Prototyping

- Can we secure investment to pilot / launch / scale? ... Try Pitch Deck